Johnson & Johnson

Corporate Social Responsibility

The Challenge: Johnson & Johnson’s CSR team needed assistance with promoting its community outreach efforts and building standard communication materials for some of its community programs.

The Solutions: HWC partnered with the CSR team to develop a variety of communication materials including:

  • Promotional materials for various New Jersey CSR-sponsored programs
  • Communication templates for the promotion of its CSR Africa program
  • Promotional strategy & communications templates for the Arts and Healthcare program and the Millennium Development Goals (MDG) program to reduce mortality

Supplier Diversity

The Challenge: Johnson & Johnson needed to promote its supplier diversity efforts better.

The Solution: HWC partnered with the Supplier Diversity team to:

  • Develop communication strategies and tactics to promote Johnson & Johnson’s Supplier Diversity Program. Prepared articles featuring various Tier 1 and Tier 2 suppliers
  • Prepare profile submitted to the National Minority Supplier Development Council, resulting in Johnson & Johnson recognized with a 2014 Corporate Innovation Award
  • Create video script for CEO Alex Gorsky to promote Supplier Diversity program

Hooper Williams Communications is a full service public relations and marketing communication firm serving clients in the healthcare, food service, technology and nonprofit industries.

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