Live Well New Brunswick

Nonprofit Communication

The Challenge: LIVEWELL-VIVIR BIEN NEW BRUNSWICK, a citywide campaign wanted to create awareness and inspire residents to take advantage and actively participate in the health and wellness resources and services available in the community.

The Solution: HWC developed and implemented a comprehensive communication strategy to build local awareness. Tactics included: conducting resident and service partner focus groups, writing copy for the new website and mobile app, developing a social media strategy and recommending tactics such as billboards, door hangers, park flags, partnership toolkits and co-branded promotional items.


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